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NSURGO signs agreement with the legendary Daigo “The Beast” Umehara


For Immediate Release, May 25, 2017 –

NSURGO signs agreement with the legendary Daigo “The Beast” Umehara

Daigo “The Beast” Umehara is the world’s most legendary Street Fighter competitor ever. Known for his spectacular game skill, miraculous comebacks, and relentless work ethic, Daigo’s reputation both in and out of the gaming world reflects a balance and mastery of his craft. Today The Beast and NSURGO have come together to bring a first-of-its-kind line of eSports-inspired, Beast-branded merchandise to fans throughout North America.

The goal of this partnership is to create the first-ever lifestyle brand that captures the influence Daigo has brought to the fighting game community. To accomplish this, the NSURGO and Beast teams will combine their years of experience in competitive gaming, artistic design, and merchandising. The result will be fresh new products for fans and the fighting game community. The NSURGO team is honored to have spent the last several months working with the Beast team, and in that time have developed a number of new designs, including the new Beast logo.

The BEAST x NSURGO collection will consist of apparel, headwear, and accessories. The initial release for the collection will coincide with EVO 2017 in Las Vegas.

For more information please check the following respective social media accounts:



For media inquires please contact:

info@nsurgo.com or shino@cooperstownent.com

About Daigo ‘Beast’ Umehara

Daigo Umehara, better known in the west as “The Beast,” earned his first world title by the time he was seventeen. In 2010 he signed his first pro contract, making him Japan’s first pro gamer, and in August of the same year he was awarded the Guinness World Record for achieving the "Most Consecutive Tournament Wins". He has continued to break records throughout his career, winning the Evolution Championship Series for two consecutive years, and placing in the top 8 for five consecutive years. Among his many notable gaming achievements are the staggering "Daigo Parry" at Evo 2004, where he seemingly defied all logic to parry Justin Wong's Super Art before finishing off his opponent with a counter-attack. Daigo is the author of multiple bestselling books, a corporate and university lector, and a feature interviewee on national TV programs, newspapers, and popular magazines, including Harvard Business Review and GQ magazine of Japan.

He is sponsored by Twitch, Red Bull, HyperX, and Cygames.

For more information check out his official site: www.daigothebeast.com.


Based out of San Diego, CA, Nsurgo collaborates with artists and inventors to design limited-edition collectibles that fit today’s lifestyles. We connect concepts to the licensing that turns your ideas into products. From Street Fighter skate decks to exclusive GI Joe Snake Eyes figurine, we create merchandise that bring deeper connections to the comics, games, and brands that fans already know and love. So, go ahead, you can look and touch. Rare and original collectibles are meant to be enjoyed. 

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